With deeper consumer insights driving its refined plan and sharpened objectives, Harley-Davidson is strengthening its efforts to build the next generation of riders. The company plans to focus on investment and build new capabilities to invigorate the Harley-Davidson brand and experience. This will spark passion that deepens rider commitment.
Brand and consumer-facing teams are being structured and aligned with an even deeper consumer focus to reach people with consistent and engaging brand experiences. To reflect this, Amplify....