All shoppers have come face-to-face with an overaggressive salesman — the clerk who asks on more than one occasion if you need help, who pushes products you have no interest in buying, who follows you around until you want to run screaming from the store. With mobile commerce, however, retailers can supplant that pushy salesman, eliminating the awkward personal interaction while simultaneously collecting important customer data and providing an incentive to make the purchase.
GoMo Wallet, a recent collaboration....