Sustaining business excellence for more than 100 years is a daunting challenge for any company, and one that very few ever attain. For the ones that do achieve this, it speaks volumes to what they do for customers, instilling a trusted customer experience that most often leads to brand loyalty.
At General Motors, this has been the case since 1908. Remaining on an innovative edge when it comes to technology, General Motors has truly sustained business excellence.
Recently, GM was honored at the 21st annual Automotive Loyalty Awards....