Consumer loyalty seems to be evolving with the passing of each hour these days. Expectations are high and loyalty is low, which presents a unique issue of adaptation that is needed. Mark Allen, SVP of Marketing a YA | Engage, sat down with Loyaty360 to discuss present day loyalty and where it is heading.
Can you talk about the current state of consumer loyalty and how you see it changing?
The days when consumers would accept fine print and blackout days are over. Relevance and ease-of-use are critical to the state of consumer....