Zsuzsa Kecsmar is the Co-founder, CMO and Head of Partnerships at Antavo, an enterprise loyalty technology provider that builds loyalty programs for brands across various verticals, including retailers and shopping malls.
Loyalty360 CEO Mark Johnson met with Kecsmar to discuss the company’s growth during the pivotal 2020/2021 years during and following the pandemic and how the changing consumer landscape has impacted brand loyalty.
Could you give us a brief history of Antavo, an overview of the company today, and how....