In these rough, red-ink times, the best investment you can make is building a personal bond with your customers. Truly loyal customers will form a pro bono “marketing department” for your company, promoting and defending you online and off. And customer loyalty provides the escape hatch your company must have in order to get out of draining, ultimately deadly commodity-pricing wars. Here are half a dozen ways to get started now.
1. Be sure your greetings and goodbyes are right on the money. Research shows that....