YA, a customer engagement marketing company, and the Institute for Research in Marketing, which is part of the Carlson School of Management at the University of Minnesota, have partnered to organize the 2018 Ignite Conference. The main topic of the conference is customer trust. This topic has come up after the results of a recent survey, conducted by YA, were published in August.
According to the survey, trust is top of mind for consumers. 93 percent of respondents said they consider whether they can trust an organization before....