Julie Pukas, head of U.S. Bankcard and Merchant Services at TD Bank, believes that the customer experience is such an integral piece of the customer loyalty puzzle−one that loyalty marketers have to embrace every day.
TD Bank released a new survey of payments technology industry experts on topics such as EMV, along with cash and mobile wallets.
“It’s really around customer expectation,” Pukas explained to Loyalty360. “We know that customers want experiences that are better and faster–and it’s up....