Premium loyalty is a major trend in today’s loyalty market. Examples abound of software, creative services, and retail being mediated through it. This may have been an unthinkable thing just a few years ago, but now, it’s a normal option that consumers have.
One vendor working in the premium loyalty space is Clarus Commerce. Though it has gone through changes over the years, including a recent acquisition by Marlin Equity Partners, its vision for premium remains strong. To learn more about the company’s strategies....