On a recent earnings conference call, Chipotle Mexican Grill CEO Brian Niccol indicated that the quick-serve restaurant chain has more than 8.5 million members in its rewards program.
“While in 2019 we focused on member growth, in 2020 we will not only further increase enrollment but, more importantly, look to optimize the use of database marketing to incent behaviors as we build out our CRM capabilities,” Niccol said on the call, per a transcript posted on The Motley Fool website. “Personalization and engagement....