Car retailer Carfax has been using a program called Carfax for Life. This program has helped car dealerships drive traffic during the pandemic as well as lets them use Carfax’s trusted name with specially branded service reminders. These reminders still go to the specific dealership, but because they’re sent from Carfax, statistically, they, on average, lead to four times engagement.
“CARFAX for Life has really closed the circle for us,” said Matthew Pennell, Marketing Director at Priority Auto Group in a....