Loyalty programs are very often based on points, miles flown, or airfare paid. Not so for the Canadian Red Cross, which has a very unique loyalty program. Andrew George, National Stewardship Specialist for the Canadian Red Cross, participated in a compelling interview with Loyalty360 to discuss the loyalty program.
Can you talk about the status of your loyalty program, what elements comprise it, and what makes it unique?
Our loyalty program is focused on our monthly donors and providing high value in the first year of a donor’s gift....