CVS Caremark launched a digital campaign to support the ExtraCare Rewards loyalty program on July 8. The effort, which encourages consumers to cash in loyalty points, includes a CVS/pharmacy Facebook page with interactive content and loyalty program information.
The “Don’t Be a MoneyTrasher” campaign supports a CVS initiative that lets cardholders receive quarterly rewards points each time they swipe a rewards card. CVS has more than 67 million cardholders.
The campaign “shines a spotlight on customers who are....