CIBC has announced the nationwide rollout of CIBC Real-Time Experience (CIBC CRTeX™), a proprietary AI-driven client engagement platform designed to revolutionize personalized banking.
The system integrates real-time data analysis with client preferences to deliver tailored financial solutions that align with each client’s goals. By seamlessly connecting across digital and physical channels, including online, mobile, contact centers, and banking branches, CIBC CRTeX ensures a consistent and unified customer experience.
CIBC EVP of Digital Platforms and Client Engagement Mike Clabby said, “Client engagement and loyalty are increasingly shaped by data-driven personalization. Clients expect their bank to know them, delight them, and truly understand their unique needs and ambitions. CIBC CRTeX will leverage advanced AI and digital capabilities to deliver near real-time insights to help clients get more value, save time, and help them achieve their ambitions.”
CIBC’s launch of CRTeX builds on the bank’s strong reputation for digital innovation and client satisfaction.
The institution has earned top rankings in Online and Mobile Banking among Canada’s Big Five banks from J.D. Power, as well as recognition as a 2025 Forrester Customer-Obsessed Enterprise award winner, marking the only retail bank in North America to achieve this distinction. Additionally, CIBC recently received Surviscor’s 2025 Mobile Banking Award.
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