The loyalty industry is a complicated space. Navigating it can be difficult, which is why Loyalty360 engages in discussions with brand and vendor representatives: to learn how to address its challenges and take advantage of its opportunities. Recently, we sat down with Don Smith, Senior Managing Director and Strategy & Chief Analytics Officer at Brierley+Partners, and his team to get a general idea of how loyalty has changed, what it will look like in the future, and what brands should do about it.
How has customer loyalty....