A small number of good leads will always trump a large volume of mediocre or bad leads. Generating reliable, convertible leads is vital to the success of b-to-b, as well as b-to-c marketing and sales teams. Knowing who customers are and how to segment them allows organizations to quickly move potential clients through the sales funnel. While it’s indisputably important to generate a large quantity of leads, the information’s accuracy and freshness are what ultimately determine how many sales are made.
The value of....