The morning session of the second day of Customer Expo 2018 came to an end with ideas on Experience and Design Innovation shared by executives from National Customer Experience Marketing, Allianz Partners, Budweiser, and Prudential Financial.
Andrew George, Associate Director of National Customer Experience Marketing, discussed how his company has harnessed data to map out journey paths to enhance relationship with donors. In 2017, Canadian Red Cross invested in a behavioral marketing platform called Pointillist. With this platform....