Brand Loyalty Shines Through on First Anniversary of Dunkin’ Donuts’ DD Perks Program

For Scott Hudler, Dunkin’ Brands’ Vice President of Global Consumer Engagement, this week’s one-year anniversary of the company’s DD Perks Rewards customer loyalty program is a testament to honoring brand loyalty and delivering memorable customer experiences. “We are thrilled to have achieved two million DD Perks members in less than a year since the program’s launch, and reach 10 million downloads of the Dunkin’ Mobile App,” Hudler told Loyalty360. “These two digital milestones are....