Bond Brand Loyalty excelled in the 2019 Forrester Loyalty Wave. This was the fifth Wave that Bond submitted to, so the company is well positioned to explain what the Forrester Wave means for loyalty vendors, how that’s changed, and how the Wave reflects a changing loyalty landscape. To learn about these topics, Loyalty360 recently spoke with Sean Claessen, Chief Strategy Officer, Bond Brand Loyalty.
Claessen noted that the process has changed over the years—for the better, in his view. He said, “If I think....