On the second day of Customer Expo 2018, leaders from several brands gathered in a breakout session to present on the subject of brand collaboration.
The first to speak was Fred Pratt, Director of Marketing for Best Western. He talked about his company’s collaboration with Disney, which is now 10 years old. “Who wouldn’t want to collaborate with Disney?” he asked. “It’s one of the most iconic brands in the world.”
Each summer Disney has released a major movie marketed at families....