Ipsos’ ‘Australian Loyalty Study’ has found that Australians are more loyal across the board than they were two years ago.
Topping the list, 88% of Australians say they are more loyal to their spouse than they were two years ago.
In the consumer realm, 76% of Australians are loyal to the brand of car they drive, 67% to their coffee shop and 65% to their financial institution.
On most items relating to the concept of loyalty, from ‘Loyalty to employer’ to ‘Loyalty not being an old-fashioned concept....