Audi of America wants to be known as the No. 1 luxury automaker in the U.S. and announced last month that it’s investing $5 billion in the next three years to expand and update its showrooms to help boost the brand’s presence in North America. What’s more, Audi of America has redefined its customer experience that has impacted employee and customer loyalty.
Jeri Ward, Director of Customer Experience for Audi of America, discussed her company’s commitment to customer experience on Tuesday during the Forrester....