Customer Expo 2018 featured a presentation from two representatives of Ally Financial, Brian Roach, Marketing Director of Strategic Initiatives, and Kristen Kille, Marketing Manager. Their talk was focused on their company’s approach to brand messaging and communication.
Roach and Kille began by showing a video of Ally consumers—real people—who were asked to share their personal savings goals and what “the value of money” meant to them. Ally and partnered charities then contributed money toward those....