Angela Sanfilippo, CMO for omni-channel loyalty and engagement platform PunchTab, offered 10 guidelines for companies seeking to launch an omni-channel loyalty program during the Sept. 12 Loyalty 360 webinar titled, “Omni-Channel Loyalty: Why It Matters and What It Means For Your Business”.
Sanfilippo offered the following guidelines for companies considering an omni-channel loyalty program:
Define goals and KPIs
Define target audiences and consumer segments
Define incentives and rewards strategy
Forecasting and modeling....