10 Guidelines to Remember When Launching an Omni-Channel Loyalty Program
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Angela Sanfilippo, CMO for omni-channel loyalty and engagement platform PunchTab, offered 10 guidelines for companies seeking to launch an omni-channel loyalty program during the Sept. 12 Loyalty 360 webinar titled, “Omni-Channel Loyalty: Why It Matters and What It Means For Your Business”. Sanfilippo offered the following guidelines for companies considering an omni-channel loyalty program: Define goals and KPIs Define target audiences and consumer segments Define incentives and rewards strategy Forecasting and modeling....

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