An independent full-service marketing agency, east|west marketing group is best known for delivering customer-centric, creatively driven, results-focused marketing solutions and execution. Our expertise in loyalty strategy, program design and operations successfully delivers to our clients and their brands the power to identify, differentiate and engage their customers and best prospects, and evolve them into enduring brand advocates.
We approach every challenge as one of a kind… each focused on helping our clients determine the most appropriate loyalty strategies, initiatives and investments for their brands. Each designed to deepen and broaden customer relationships, utilizing both rational and emotional levers to motivate a continuing series of incremental profit-enhancing behaviors that maximize ROI.
e|wmg offers a complete range of strategic and operational loyalty services – customer segmentation, experience design, program design, implementation and management, current program auditing, financial modeling, platform and technology assessment, digital and direct marketing loyalty communications and award-winning creative services.
Importantly, e|wmg’s extensive multi-vertical expertise is unencumbered by any proprietary technology platform. This is differentiated among most loyalty agency practitioners – and a distinction we believe benefits our clients in optimal program design and in technology evaluations and negotiations. Our independent analysis determines the right platform for the program – instead of developing a program to fit the platform.
Our loyalty experts have designed, enhanced, implemented and managed many of the largest and most successful loyalty programs in the world, including: AT&T True Rewards, Barnes & Noble Readers Advantage, Charles Schwab Signature Services, Delta SkyMiles, FedEx Business Advantage, GM Lease Loyalty, Hertz #1 Club Gold, Intercontinental Hotel Group Priority Club Rewards, Microsoft Small Business Solutions, Neiman Marcus InCircle, Sears and Kmart Shop Your Way Rewards and United Airlines MileagePlus.